Monday, 21 April 2014

Going Freelance Next Month!

The title for this post is pretty self-explanatory, but it's perhaps worth giving some context. After nearly two years at Edmonton International Airport, I'm finally doing what I've talked about doing (mostly to myself) for years but never felt quite ready to do. I'm starting my own shop under the banner of Freeland Creative Communications, and while the website and whatnot are not yet up, the work is starting to pile up - and I'm now openly soliciting clients.

What services am I offering exactly? Here's a brief overview:

  • Web/Print Copywriting
  • Blogging
  • Communications Audits & Content Planning
  • Media Relations
  • Social Media Planning & Communications
  • Event Communications
  • Strategic Communications Planning
  • Copy Editing & Proofreading
  • Translation Services
  • Communications Research

Why now, you may be asking? A number of reasons really. After the third - or maybe the fourth - phone call from colleagues past and present asking if I was available to do freelance work of various types and having to say no, I started asking myself if my "one more year" refrain was perhaps misguided. And it's not just me. All of my independent communications contractor colleagues, at least here in red-hot Alberta, are up to their eyeballs with work at the moment, with some eager to offload some of it to people like, well, me.

Over the past decade I've had the privilege of doing communications work for a wide range of industries, including tourism and aviation, construction and infrastructure, legal education and social services, education, financial services, science and technology, and arts and culture. At Edmonton Airports I've had the pleasure of being part of one of the Edmonton region's most creative communications teams, and have helped EIA develop the highest per-passenger social media following of any Canadian airport - while generating a number of local admirers along the way. This Citytv Breakfast Television clip from last week certainly made my day.

It's been a fun ride with EIA, but I've reached a point in my professional development where I feel I have the most to offer as a freelancer rather than a member of a specific company or organization. That may well change, but for now I'm delighted and excited (and, yes, more than a little nervous) to be going out on my own. The website should be up in a few weeks. More info to come!

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